The Never-Ending Discussion Every few years, this topic resurfaces. Each time it does, I feel compelled to share my experiences. I usually post on a social media page or write a blog post about it. After each instance, I feel confident that enough information has been shared and the topic will not come up again. Yet here we are, 18 years after I first wrote about it...
Read More
AN OPEN LETTER I'm writing this at the behest of a colleague who thought my years of experience in the automotive aftermarket might be of some value. A little background: I've been in this industry for 27 years. One of my first jobs was as Motorsports Marketing Director for NGK Spark Plugs. I saw hundreds of sponsorship proposals each week, managed their racing sponsorship programs, toured with the...
Read More
Squarespace is one of the best known brands in the website building space. They do a ton of advertising with everything from podcasts to the Super Bowl, and have a beautiful product with a long trusted history. I recently had a project that was a fit for a bundled website builder software. I gave Squarespace a try, along with several others. Here’s my 5 pros,...
Read More
Five Top Differences You Should Know | Squarespace vs WordPress Squarespace vs WordPress is a tough one. Both have the potential to help you create beautiful and functional websites, but which one is better for you? We’ll break things down and cover the pros and cons of Squarespace vs WordPress in this review so you can decide for yourself which website builder suits your own unique needs. To...
Read More
Your Website and the Importance of a Value Proposition A website tells a lot about a business. It shows how much thought the business puts into its brand and whether it values having a website. Unfortunately, far too many companies don’t really value their websites and don’t get the full benefit out of them. They neglect design, website copy, and other important essentials. They put the focus...
Read More
How does Squarespace stack up? Squrespace is one of those (what we like to call) "DIY" platforms. Essentially, this is for people/companies who want to build their whole site themselves. It's mostly a drag and drop website builder which makes it very easy to use. This makes it a GREAT option for these types of companies: Restaurants/food trucks Dental office/medical office Bloggers Photgraphers Bakeries Make-up artists Nail salons Or any business that is NOT selling...
Read More
Deciding on the right platform for your website doesn't have to be difficult. Today, we'll look at Shopfiy to see how it stands up to the microscope. I'll keep this brief, but let's say you're a small to mid sized business and want a new website, but you don't want to spend $30,000 to build it. There are many companies (like ours) that specialize in servicing...
Read More
Deciding on the right platform for your website doesn't have to be difficult. Let's look at Magento to see where it shines and where it loses its luster. I'll keep this brief, but let's say you're a small to mid sized business and want a new website, but you don't want to spend $30,000 to build it. There are many companies (like ours) that specialize in...
Read More
Here are a couple of sad scenarios: Scenario #1: Imagine you have a restaurant, retail shop, plastic surgery practice or repair shop. Potential customers find your business online and take a look at your website. Your website is old, but it looks ok to you. Problem is, it's not built using anything resembling modern standards, it doesn't scale properly on cell phones and people can't find information...
Read More
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions...
Read More