Search Engine Optimization (SEO) is the science (and art) of getting your addiction treatment website to rank higher in Google for the search terms that convert into leads for admissions. Imaginate Media has a comprehensive understanding of the sales process that takes place online when people are seeking treatment.
As a Google-certified partner with expertise in the field of addiction treatment SEO, Imaginate Media knows that nearly 86% of people searching for treatment want to know if your facility accepts their health insurance carrier. People also search with geographic terms like a city or state. The trend that Imaginate Media has observed is that as the drug rehab industry starts to become better known, people are becoming aware of the many options available to them. As a result, competition for patients has become more intense among facilities. A targeted addiction treatment SEO campaign can give your treatment center an edge.
The various pieces of content we create are blogs, landing pages, infographics, memes, videos, press releases and animated graphics. For any drug rehab SEO campaign, we write content to target insurance groups, different substances, states, cities, symptoms and modalities. Google prefers to see a lot of new content that is frequently posted. Potential patients, however, like to see content that relates to them. A good marketing plan satisfies both requirements. For example, the consumer may be searching for a “treatment center in South Florida that specializes in heroin that accepts Aetna health insurance.” If we create content that covers heroin, South Florida and Aetna health insurance, the website will invariably rank well. Due to our enhanced user experience, they will be able to find all the other information they may need to make the decision to call.
As mentioned, a successful addiction treatment SEO campaign is a science and an art. At Imaginate Media , we use our Google-certified expertise and years of experience to thoroughly research keywords for your facility. Cookie-cutter SEO strategies are not our style — every content strategy is unique, just as every facility is unique. Creating a groundbreaking SEO campaign is done by combining proven SEO knowledge with thoughtful attention to detail. Understanding what makes your rehab center different is what will raise your website to the top of search engine results pages.
Doing the research for an SEO campaign isn’t something that you can learn overnight. It requires years of experience and understanding of Google’s algorithms. This experience also helps our SEO masters develop an intuition that you won’t find anywhere else. Understanding data, recognizing the needs of the treatment center, and synthesizing it all into a successful content strategy: that’s the art of drug rehab SEO.
Many agencies will advertise a seemingly unbeatable addiction treatment SEO campaign, but many of them overlook the most important consideration in content: potential patients. That’s right — only focusing on pleasing Google is a surefire way to fail. In fact, Google doesn’t even want content that only pleases its algorithms. If potential patients aren’t finding the information they need in a clear and concise way, then what’s the point? Our goal is to create content that clearly illustrates what your facility can do for potential patients and motivate them to call your facility.
With Imaginate Media, you can rest assured that the content on your website is fresh, accurate and engaging. We work closely with our addiction treatment facilities to determine exactly what type of content they need for their website. Being accurate about a facility’s services and amenities is important to us — just as much as it is to potential patients. Our goal with our content is that those visiting your site get a clear picture of what your facility has to offer. From tone to treatment, we ensure that every piece of content on your site reinforces your facility’s values and goals.
Another integral aspect of addiction treatment SEO—and most likely the most difficult part—is the number of websites linking back to your website. Off-page SEO is an often overlooked, but essential, part of any campaign. Websites that link to your website increase your site’s authority and reliability. Essentially, the more websites that link to yours, the more trustworthy it appears to Google and potential patients.
Every marketing agency has a collection of easy business directories. However, what Imaginate Media has acquired over the last few years are relationships with bloggers that are in recovery themselves. They allow us to post our great infographics & videos so their readers & followers then share them. These shares lead potential clients to your website.
What also makes us unique is we have automated the distribution channel without incurring spammy links. Many agencies will try to sell you backlinks. These backlinks actually hurt your SEO campaign because they’re spam. Dreamscape Marketing offers nothing but authentic backlinks that will bolster your website’s authority. These elements round out our drug rehab SEO strategy.
The journey to the top of Google’s search engine results page isn’t one you have to make alone. Leave the SEO to the experts. By letting us focus on your SEO strategy, you can focus on what’s important: your patients. We’ll get them to make the call, all you have to do is answer.
Let Imaginate Media take care of your drug rehab SEO strategy. Our seasoned team will collaborate to create a custom plan for your facility.
To get started with an addiction treatment SEO campaign, give us a call at (949) 632-5917 today. Our guidance can take your treatment center to the next level.