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Blog Posts

15 Sep

Squarespace – Pros and Cons

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in Content Marketing, Ideas, Innovation, Mobile, SEO/SEM/PPC, Social Media, Technology, Trends
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How does Squarespace stack up? Squrespace is one of those (what we like to call) "DIY" platforms. Essentially, this is for people/companies who want to build their whole site themselves. It's mostly a drag and drop website builder which makes it very easy to use. This makes it a GREAT option for these types of companies: Restaurants/food trucks Dental office/medical office Bloggers Photgraphers Bakeries Make-up artists Nail salons Or any business that is NOT selling...

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15 Sep

Magento – Pros and Cons

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in Ideas, Innovation, SEO/SEM/PPC, Technology
Comments

Deciding on the right platform for your website doesn't have to be difficult. Let's look at Magento to see where it shines and where it loses its luster. I'll keep this brief, but let's say you're a small to mid sized business and want a new website, but you don't want to spend $30,000 to build it. There are many companies (like ours) that specialize in...

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02 Jul

7 Ways a Bad Website Hurts Your Business

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in Uncategorized
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Here are a couple of sad scenarios: Scenario #1: Imagine you have a restaurant, retail shop, plastic surgery practice or repair shop. Potential customers find your business online and take a look at your website. Your website is old, but it looks ok to you. Problem is, it's not built using anything resembling modern standards, it doesn't scale properly on cell phones and people can't find information...

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29 Jun

7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

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in SEO/SEM/PPC
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7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions...

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29 Jun

7 of the Best Facebook Live Videos We’ve Ever Seen

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in Social Media
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7 of the Best Facebook Live Videos We've Ever Seen This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live...

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23 Oct

SEO Data Mining & Competitive Intelligence

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in Trends
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We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn’t have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today’s article we wish to address that issue by presenting the tools made available by...

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