Let’s face it, if it’s been a few years since your current website went live, you need a website revamp! Technology has changed a lot over the past 5 years and with that change has come a major shift in people interact with on the web. Today we’re going to outline some of the top reasons to update your website (and why).
Starting April 21, Google will consider responsiveness in its ranking signal. Websites that are not mobile-friendly will be penalized. You need a responsive website that works on any device!
A Static Site Won’t Cut It!
A majority of older websites are static designs. This means they look great on your desktop, but don’t function at all on mobile! It could also mean that you have a desktop site and a mobile site, both which need to be maintained. According to the experts, mobile is now accounting for nearly 40% of web traffic, and that number is going to continue to rise over the next few years. More time is spent using mobile devices than desktop devices as well.
Because the way people browse the web has changed, it’s important to design your website with all device platforms in mind. Mobile, desktop, tablets, watches – you name it. Luckily, there’s an easy way to do this. It’s called responsive design. Instead of having to code separate sites and confusing customers with multiple URLS for each device, advances in HTML and CSS allow for a site to scale to device width. Not only does a responsive website make it easier for your customers to browse your site, it also makes it better for your search results (plus Google prefers it https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config). Don’t miss out on potential page views because of neglecting to make your site compatible for all devices!
Your Content Is Irrelevant
As the web grows larger and larger, it’s incredibly important to make sure the content on your website is relevant to your company! No longer are websites just a yellow page result, for a majority of web users – your website is YOUR BRAND. Your front page needs to say exactly what you do, without inundating your audience with irrelevant buzzwords. Too much information will make visitors leave quickly. Too many links and they will drop off as well. Be direct! You need your address, phone number and contact information — but you also need to make sure you’re talking to your audience! Give them a reason to stick around. Blogs and social media are greats ways to engage your audience.
Your site is your brand’s home base. Whether you are writing blogs, have a massive social media campaign, producing digital ads or are providing software through your site, you need to make sure that your content and branding on your website is relevant and consistent.
Everyone Else Has
Don’t let yourself miss potential opportunities because your competitors have updated their websites and branding. Your audience is more tech and trend savvy than they used to be, and offering the latest features with clean, beautiful design makes your brand more desirable. You may have had customers for a decade that are starting to jump ship to your competition simply because your web presence isn’t up-to-date.
Neglecting to update your website doesn’t just hurt your customers, but it makes it vulnerable to hackers, makes old software and plugins break, and hurts your SEO. If you’ve noticed yourself dropping down Google ranks – it may be time to seriously consider redesigning your website.
Now is a great time to update your site as well! With all the innovations in content and development, future proofing your website is much easier and will help you stand out in a very, very cluttered web.