Weber Dental Corp is a family-owned dentist office in Santa Clarita, CA. Like most small business owners, they don’t have a full time marketing or web development team. They wanted their website to look professional and to be easily updated in-house.
They were smart enough to hire a professional photographer, and his photography formed the basis of the website.
We helped write all of the content to ensure their SEO was off to a good start.
The site is fairly basic, in that the client required only a home page, a bios page and some downloadable forms for their patients.
The site was done in just a few days.
The challenge for most small businesses is the same: they want a professional looking website but rarely have the manpower or financial resources to allocate to the building of their website.
We always advise clients to spend $500 on a photoshoot with a professional photographer. Good photography is the key to good website visuals. Weber Dental Corp was smart enough to recognize this need.
Another great tool is the proliferation of fresh content. Almost every business owner could and should allocate an hour a week to either author some stories relevant to their business or pull in content from external sources.
When clients need help with content, video or photography, we have reliable resources for all of these disciplines.
With the competition in the search engine world, businesses like Weber Dental Corp and others like it can no longer afford to hang out a shingle and think customers will come running. The best thing a client can do is to add to their content, little by little. It may take some time, but before too long, they’ll become a trusted resource.
Using social media is another great marketing tactic. It’s never been easier and the ROI exceeds virtually all other forms of advertising.
If you need a consultation, reach out to us.
February 14, 2017