ASAP Tire is a mobile tire/wheel mounting business servicing Greater Los Angeles, San Francisco and similarly-sized locations on the West Coast as well as fleet accounts.
This company came to us looking for what was in essence a Landing page, from which leads could be prompted to call for appointment booking.
The nature of this business is that customers need to talk to a tire professional before selecting a tire option, as the market is performance and price sensitive. Given the wild seasonal pricing variations, actual conversations were of great importance.
Our solution was simple: combine branding with a brief explanation as to how quick and easy the process is, then funnel these leads to a live person.
Within six months of the launch, web leads had grown by 500%, and close ratio was up 62%. As importantly, their mailing list had grown by more than 380%.
This site is now self-administered by the client, who received training in the content management system so as to be able to add content, images and make changes where needed.
July 5, 2016