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AN OPEN LETTER   I'm writing this at the behest of a colleague who thought my years of experience in the automotive aftermarket might be of some value.   A little background:   I've been in this industry for 27 years. One of my first jobs was as Motorsports Marketing Director for NGK Spark Plugs. I saw hundreds of sponsorship proposals each week, managed their racing sponsorship programs, toured with the...

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Deciding on the right platform for your website doesn't have to be difficult. Today, we'll look at Shopfiy to see how it stands up to the microscope. I'll keep this brief, but let's say you're a small to mid sized business and want a new website, but you don't want to spend $30,000 to build it. There are many companies (like ours) that specialize in servicing...

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Here are a couple of sad scenarios: Scenario #1: Imagine you have a restaurant, retail shop, plastic surgery practice or repair shop. Potential customers find your business online and take a look at your website. Your website is old, but it looks ok to you. Problem is, it's not built using anything resembling modern standards, it doesn't scale properly on cell phones and people can't find information...

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