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The Never-Ending Discussion Every few years, this topic resurfaces. Each time it does, I feel compelled to share my experiences. I usually post on a social media page or write a blog post about it. After each instance, I feel confident that enough information has been shared and the topic will not come up again. Yet here we are, 18 years after I first wrote about it...

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AN OPEN LETTER   I'm writing this at the behest of a colleague who thought my years of experience in the automotive aftermarket might be of some value.   A little background:   I've been in this industry for 27 years. One of my first jobs was as Motorsports Marketing Director for NGK Spark Plugs. I saw hundreds of sponsorship proposals each week, managed their racing sponsorship programs, toured with the...

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Squarespace is one of the best known brands in the website building space. They do a ton of advertising with everything from podcasts to the Super Bowl, and have a beautiful product with a long trusted history. I recently had a project that was a fit for a bundled website builder software. I gave Squarespace a try, along with several others. Here’s my 5 pros,...

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Five Top Differences You Should Know | Squarespace vs WordPress     Squarespace vs WordPress is a tough one.  Both have the potential to help you create beautiful and functional websites, but which one is better for you? We’ll break things down and cover the pros and cons of Squarespace vs WordPress in this review so you can decide for yourself which website builder suits your own unique needs. To...

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Your Website and the Importance of a Value Proposition A website tells a lot about a business. It shows how much thought the business puts into its brand and whether it values having a website. Unfortunately, far too many companies don’t really value their websites and don’t get the full benefit out of them. They neglect design, website copy, and other important essentials. They put the focus...

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How does Squarespace stack up? Squrespace is one of those (what we like to call) "DIY" platforms. Essentially, this is for people/companies who want to build their whole site themselves. It's mostly a drag and drop website builder which makes it very easy to use. This makes it a GREAT option for these types of companies: Restaurants/food trucks Dental office/medical office Bloggers Photgraphers Bakeries Make-up artists Nail salons Or any business that is NOT selling...

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